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About Us

Klein Designs is a custom embroidery studio based in
Brooklyn, creating thoughtful, bespoke work stitched
in-house. We believe the best things feel personal — where
each stitch tells a unique story.

Our Story

Klein Designs was founded by Alexa Klein during her time at the University of Texas at Austin. Rooted in a family of creatives, Klein is shaped by generations of artistic influence — from painting and architecture to interior design. The brand’s logo continues that story, derived from the logo of Alexa’s grandfather’s architecture firm.

What began as hand embroidery projects for friends and family quickly grew into the creative studio it is today, taking it from the personal to the collective.

We now specialize in a variety of services including custom orders, bespoke bridal pieces, bulk projects for brands and businesses, and unique event activations with notable brands including Pinterest, Staud, Parke and Carbone.





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